Simple-to-use software for streamlining teaching, learning, and implementing innovation, entrepreneurship, and customer discovery.
Comprehensively designed to facilitate all of the Lean LaunchPad (LLP) methodology. It saves you time, enhances the learning experience, and improves your outcomes. Rather than being spread across multiple apps, all your data is connected and recorded. We give you better insights, faster iteration, enhanced learning, and more successful business models.
We facilitate teaching the data-rich highly iterative LLP process. “It’s so great having everything in one place,” is instructor feedback we hear a lot. It makes LLP much easier to teach. And, in IW, instructors have real-time analytics on every aspect of their program and have a direct line of communication to each team (and to each other).Â
We give you better outcomes.
Innovation is the best competitive edge. It enables an Enterprise to win in all sorts of areas: market share, growth, recruitment, employee engagement and retention. On-going Customer Discovery enhances long-term growth. An innovative culture is one of the most powerful differentiators, long-term. We enable the Innovative Enterprise.
World-changing projects being worked on right now
Saving the world’s helium supply
A new device to ease the pain of 30M patients/year
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Advanced AI for writing and content curation
Crafting a successful product is no easy feat. Countless companies have released products that failed to hit the mark, leaving them with a huge financial loss and a tarnished reputation. Take Crystal Pepsi, for instance, taken off the shelves within a year because Pepsi didn’t ask the customer what mattered most about their beverage choice – taste.
This is where customer discovery comes in – the process of ensuring that people will love and pay for a product before investing time and money into its development. By speaking with potential customers, companies can gather valuable insights and feedback on their product ideas, and use this information to refine and improve their designs.
Customer discovery is key for startups looking to create a quality product quickly and cost-effectively, as well as for established companies, such as Apple, who continue to hit home runs year after year.
At Innovation Within, we believe in the power of customer discovery. Our platform is designed to help companies understand what matters most to customers, so they can make informed decisions that shape their offerings. Say goodbye to costly flops and hello to successful products with The Discovery Platform.
It’s what The Discovery Platform is built for.
Innovation Within’s Discovery Platform™ is designed to help you create groundbreaking, viral products based on qualitative research and the scientific method. With our innovative software, you begin by creating a business model and establishing hypotheses about the problem you’re solving, your target customers and unique value proposition. Then use the Customer Discovery process to interview customers and validate/invalidate your hypotheses along the way. Keep your research and team organized in one place, easily recording, transcribing and annotating customer interviews as you go.
We believe when you take the time to understand your customers’ wants, needs and behaviors, you can build a product that fulfils unmet those needs and find product/market fit.
Upload and transcribe in minutes
Validate or Pivot
Turn raw data into insights in minutes
Upload and transcribe in minutes
Turn raw data into insights in minutes
Validate or Pivot
We created the Discovery Platform™ to tackle problems people were experiencing in their Customer Discovery processes. Rather than build a platform that would address known issues, we set out to build a platform using the very methodology it would serve. Through an extensive Customer Discovery process, the Discovery Platform™ was born. Keeping pace with the latest developments in innovation pedagogy and incorporating continuous feedback allow us to better help teams validate their business models and find product/market fit.
See something you think we can improve?
With the Discovery Platform™, teams test their ideas, creating Insights from Interviews, secondary research and other data sources.
Meet student needs and instructor requirements for entrepreneurship studies. Built for complex data gathering and decision making, students conduct customer interviews, track their findings, and apply what they’ve learned to their business hypotheses.
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Run organized, engaged cohorts. Follow teams as they navigate business model validation, while staying updated and providing guidance through the process.
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Behind every successful business is a well-researched business model. Help entrepreneurs understand the unmet needs of their customers to ensure they have the winning business model for their idea to succeed.
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Ongoing business development and innovation requires continuous firsthand customer research. Ensure your business is aligned with your customer’s evolving needs, wants and behaviors to maintain market position in your industry.
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From applied research to economic and workforce development, understanding the needs of the customer plays a pivotal role in creating effective innovation programs.
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If understanding your customers’ needs is important you you, we’d love to chat.
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